Nicheboards Group Continues Its Strong Growth

Revenues, job ads and visitors surge at U.S.’s largest Alliance of Employment Web sites.

Recruiters and job seekers continue seeking more targeted online resources, indicated by a review of first-half 2005 figures from the largest alliance of niche job boards in North America. Members of Nicheboards.com reported revenue growth ranging up to 112 percent for the first six months of the year.

Each site in the 11-member confederation is a leading source of job advertisements and job seekers in one industry or focus. Because of Nicheboards.com’s members' combined size, it is considered a valuable measure of online recruiting trends. "It has been another period of strong growth for our members," said Don Firth, a founder of Nicheboards.com and chief executive of two member sites, JobsInLogistics.com and AllRetailJobs.com. "Companies clearly appreciate the quality of the candidates they can find through niche boards’ targeted approach."

Both JobsInLogistics and AllRetailJobs sales soared above 100 percent for the first six months compared with the same period in 2004. JobsInLogistics.com targets the supply chain, transportation, manufacturing and distribution industries, while AllRetailJobs.com advertises jobs for retail stores and chains. Revenues at GreatInsuranceJobs.com skyrocketed 112 percent on a whopping 86-percent increase in job ads. "Our increased success this year can be attributed to positive changes in the 2005 employment marketplace, combined with the new products we are currently offering such as online career fairs, email, marketing and advanced candidate tracking technologies," said Scott Kotroba, president of GreatInsuranceJobs.

ComputerWork.com revenues jumped 75 percent. TelecomCareers.Net sales increased 50 percent on about 40 percent more job postings than a year ago. The improvement stems from "tremendous expansion of the wireless industry," said Dennis Watzke, the founder of the Web site. In a recent survey, TelecomCareers found that 74 percent of 619 telecom and wireless professionals rated the current job market "strong" or "growing." CallCenterJobs.com job postings rose 31 percent while traffic to the site increased 19 percent, and JobScience.com increased sales by 40% with a 50% traffic increase.

LatPro.com, the leading job board for the Hispanic market, partially attributes its continued growth to their new tools for recruiters. "We have refined our candidate search capabilities for recruiters," said Eric Shannon, founder and president of Latpro.com. "This includes a search for candidates by number of miles from a particular zip code and filtering candidates by login date, salary or location (in ascending or descending order). Additional growth is expected due to the recently signed partnership with the National Association of Hispanic Publications. NAHP will soon be included in the LatPro.com network, and LatPro jobs will be published on their website in the very near future.

The latest news underscores the improving economy and rising importance of niche boards in companies’ recruiting plans. These organizations have found they can find the best job seekers faster on targeted boards. That’s crucial for firms as they expand and must compete for quality candidates. They know that the most serious, skilled applicants flock to niche boards because of the quality of job opportunities and information there, and candidates who lack appropriate skills are less likely to visit these sites. They appreciate the high level of service that comes from smaller, more focused Web sites. Nicheboards.com members often help their clients re-word job descriptions that aren’t drawing enough interest. "Companies have more success filling positions through niche sites," said Firth. "Our member sites clearly provide the best value for the money," he added. "In the competitive job market, companies don’t have time to wade through 100's of unqualified resumes. Niche boards can ensure they find the highest quality employees – those who drive productivity and help build a better bottom line."


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